Welcome to LivingPianos.com, I’m Robert Estrin. The question today is: What was the peak year for piano sales in the United States? At the turn of the 20th century, before television or radio, the piano was the de facto home entertainment system for families in the United States. Not only that, but player pianos were incredibly popular.
Player piano rolls had the words to the songs written on them so that people could gather around the piano and sing along.
Not only that, but there were little control levers so that whoever was operating the player piano, typically pumping it with their feet, could control the treble and bass volume, as well as other aspects of the sound. Some player pianos even had ways of interacting with the sound, like putting little tacks in front of each of the hammers with a lever to get different sounds. So it was really fun, and they were immensely popular. So I’m going to give a rundown here, going all the way back.
Let’s start at the beginning of the 20th century.
In the year 1900, about 171,000 pianos were sold in the United States. Now, that’s pretty astounding. But the peak came just a few years later. In 1909, there were around 365,000 pianos sold in the United States. That’s an amazing number when you consider there were only about 90 million people in the country, a quarter of the population today! Then, the Great Depression hit, and the radio became popular. In 1932, only 27,000 pianos were sold in the United States. That’s an astounding decline in piano sales!
There was actually a time when no pianos were sold in the United States.
During World War II, from about 1943 to 1945, piano factories converted to defense manufacturing. The Baldwin factory, for example, was producing parts for planes. So there were no pianos produced. And then, of course, it started to pick up again after World War II ended. By 1978, it was kind of another peak year, with 282,000 pianos sold. Of course, at that time there were 223 million people living in the country, about two and a half times as many as in 1909, with fewer pianos being sold.
Let’s flash forward to 2020.
Only 21,000 pianos were sold in the entire country in 2020! Now, these are new piano sales. Naturally, as the years go on, there are more and more used pianos sold in the country, and not all of those are counted in these figures. So you have to take this with a grain of salt. Now, that was the start of COVID. By 2021, it had gone up to roughly 29,000. When you consider that there are 332 million people in the country, that’s really a tremendous decline in the number of pianos sold.
There are a plethora of digital pianos and used pianos being sold today.
You can find plenty of used pianos for sale on eBay and Piano Mart, as well as right here at LivingPianos.com, where we restore used pianos because there are so many instruments that go by the wayside. And our mission is to rescue the ones that are worthy of restoration, bringing new life to pianos! I hope this is interesting information for you! Anything that we can do to increase the interest and love for pianos, we do it right here! Thanks again for joining me, Robert Estrin, here at Living Pianos: Your Online Piano Resource. Join the discussion at LivingPianos.com where you can leave your comments on countless articles with accompanying videos.
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