This is LivingPianos.com. I’m Robert Estrin. Today I will answer a question I received from a viewer. Heinrich asks, “Is it true that you should never trust a person selling pianos?” There are so many implications to this question. I was taken aback by this. What kind of experiences has this man had? And if he’s had these experiences, how many others out there have had similar experiences? To answer this question, I want to talk about something personal.
We recently bought a restored Victorian building in the Waterloo Arts District in Cleveland.
The Waterloo Arts District in Cleveland is the new home of Living Pianos! The building is a magnificent structure that was built during the Civil War. It’s absolutely beautiful! Throughout the building there’s woodwork from old growth forest. You just don’t see that anymore. But nobody ever did anything with the floors. They looked old and tired. We came across a contractor who was recommended by my brother-in-law, who restores floors. It can be a hair-raising experience dealing with contractors. They tell you a bunch of stuff. You don’t know what to believe! They’re usually trying to sell you all kinds of things. You don’t know what you should do. But when you have a great salesperson, like we had, it makes all the difference. Johnny took us through and showed us everything we needed to understand. He educated us. More importantly, he listened to us.
There’s nothing worse than a salesperson who doesn’t listen to you.
We’ve all dealt with bad salespeople. You can talk until you’re blue in the face, but they’re obviously just trying to sell you something. They’re not solving your problem. Ultimately what a great salesperson does is listen to you so they understand your situation and can solve your problem.
Great salespeople are few and far between.
Are you more likely to meet a bad salesperson in the piano industry? I don’t believe there are worse salespeople in the piano industry compared to other industries. But great salespeople are quite rare. For example, years ago I had an opportunity to move to California, managing the tenth largest music store in the country. This was in Universal City. The store catered to the recording industry. I’ve always been very absorbed, some would say obsessed, with music technology. It was a natural fit for me. The reason I bring this up is that people would come in and they would ask for a specific item. They had it in their mind, they wanted this one item. And instead of just ringing it up, I’d ask about their studio. I’d ask about the other gear in their studio and what they were after with the item they came for. Sometimes I could steer them to a less expensive item that would solve their problem.
A great salesperson will listen to somebody to know what they’re trying to achieve and educate them so they can make the right decisions for themselves.
I’d like to think that there are people in the piano industry who are truly helping people. I know many people in the piano industry who have a passion for the piano and really care about the people and the music. But I want to hear from you! I want to know what your experiences have been. Are great salespeople more common in the piano industry? Or do you feel that the piano industry has more of the self-serving type? I hope it’s the former and not the latter! Let’s get a discussion going on this topic, because Heinrich really wants to know, and so do I. He brought up a really good point. I’m looking forward to the comments about this! Thanks so much for joining me, Robert Estrin here at LivingPianos.com, Your Online Piano Resource.
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